Do you need to increase your rank in Google? Have you lost your rankings or found yourself no longer getting the traffic you used to? Many optimization strategies fail miserably and others are more mythical than they deserve credit for. To rank well, you need to focus on what works and ignore the rest. With a targeted, measurable approach, you can actually see how your pages are improving. That’s what Search Engine Optimization (SEO) consultants are for, and that’s what we’re trained to do best. Let’s get your website noticed, out of the sand pit and play the Google algorithm game. The Internet is the new Yellow Pages, and it’s something that can’t be ignored any longer.
If local referrals are important, then chances are that you’ll also want to focus on Local Business Search strategies to increase your business presence. Also commonly referred to as Local SEO, making a business rank well in one or more specific geographic areas is becoming the “Next Big Thing” in Internet Marketing. This is commonly referred to as the “Google 10-Pack”, where ten lucky businesses get listed immediately before any other businesses, even those that used to rank first! Ironically, you don’t even need to have a website in order to appear in this list, making it even more competitive. Try searching for your industry along with the city and state/region you’re located in, and you’ll see what we mean. If your livelihood depends heavily on local referrals, you must rank well in this type of local business search. One resource that is available as a free downloadable eBook for the “do-it-yourselfer” types is Getting Local with Google: A Guide for Small Businesses. It’s a collection of important facts and recommendations about using the Google Local Business Center to help promote your business.
Manual Directory Submission is another important way to tell the service directories about your business. While there are many automated methods to do this, they fail by using the “one size fits all” approach since each online directory is different and end up not being optimized for your business listing. Manual submission is the best method to make sure that your directory listing is optimized. Directories include search engines such as Google, Yahoo and MSN, along with online directories such as infoUSA, Superpages, Yelp and Yellowpages.com. Included 1/2 hour phone consultation and follow-up summary report.
If you’re in a hurry to get noticed and need to start getting referrals right away, Search Engine Marketing (SEM) is the best way to start. Also commonly referred to as Search Engine Marketing (SEM), this approach focuses less on making changes to your website and more on targeted advertising. Since most businesses can’t afford to compete with the larger competition, focusing on getting the best return on your marketing investment is critical. Not only do your advertisements need to be specific and relevant, but they must target the right type of population. Sometimes this involves advertising on Google; other times it’s paid advertisements on FaceBook or other social media websites. Frequently, the way this works is to craft one or more short, succinct ads and to focus your advertising based on a person’s geography, sex, age, interests, key words or even the time of day. It’s important to monitor the results of your advertising to make sure that only those ads that are performing well should remain in place.
